20181219045234D3328_Z11700010220174014Z11700000220154001P1-2 Revised.pptx

The Revolution is Just Beginning
Session 1-2
Course : ISYS6204 E-Business
Design
Effective Period : February 2019

Learning Outcomes
•
Define e-commerce and describe how it differs from
e-business.
•
Identify and describe the unique features of e-
commerce technology and discuss their business
significance.
•
Recognize and describe Web 2.0 applications.
•
Describe the major types of e-commerce.
•
Understand the evolution of e-commerce from its
early years to today.
•
Identify the factors that will define the future of e-
commerce.
•
Describe the major themes underlying the study of e-
commerce.
•
Identify the major academic disciplines contributing
to e-commerce.

Acknowledgments
These slides have been
adapted from Kenneth
C. Laudon E-Commerce
2014. 10 Edition.
Pearson .

Outline
•
The revolution is just beginning
•
A brief History
•
Organizing Theme
•
Case & Discussion

•
Open an online shop in market place(s). It
can be in some platforms
•
Develop a website for your business and
product profile (student can use template
or free website)
•
The shop will start on week 2 and students
should make presentation on session 13-14
and final presentation in session 25-26
Semester Group Assignment

•
Student has to design how make a strong
engagement with the customers
•
The group performance based on
engagement indicators such as: high
comment, shop rate from customers, shop
rank in the flat form, and a high sales is an
advantage (not a must), etc.
•
The strategies in design the online shop
such as: product display (photograph),
sales script, automatic reply customers
service are important.
Semester Group Assignment
(Continue)

The Revolution is Just
Beginning

The first 30 second
•
The early years of e-commerce, during late 1990s,
where a period of business vision, inspiration, and
experimentation.
•
2000-2001, A period of retrenchment and
reevaluation, which led to the stock market crash,
with the value of e-commerce, telecommunications,
and other technology stocks plummeting.
•
2002-2008, retail e-commerce grew at more than
25% per year.
•
Today, we are in the middle of yet another
transition: a new and vibrant social, mobile, and
local model of e-commerce growing alongside the
more traditional e-commerce retail sales model
exemplified by Amazon.

The first 30 second
•
19 years of e-commerce represents
–
Just the beginning
–