20181219045332D3328_Z11700010220174015Z11700000220154002P3-4 Revised.pptx - Course ISYS6204 E-Business Design Effective Period February 2019 E-Commerce

20181219045332D3328_Z11700010220174015Z11700000220154002P3-4 Revised.pptx

This preview shows page 1 - 9 out of 36 pages.

E-Commerce Business Models and Concepts Session 3-4 (With Group Discussion) Course : ISYS6204 E-Business Design Effective Period : February 2019
Image of page 1
Learning Outcomes Identify the key components of e- commerce business models. Describe the major B2C business models. Describe the major B2B business models. Understand key business concepts and strategies applicable to e-commerce.
Image of page 2
Acknowledgments These slides have been adapted from Kenneth C. Laudon E-Commerce 2014. 10 Edition. Pearson.
Image of page 3
Outline E-commerce Business Models Major Business-to-consumer (B2C) Business Models Major Business-to-Business (B2B) Business Models E-commerce Enablers: The Gold Rush Model How E-Commerce Changes Business: Strategy, Structure, and Process
Image of page 4
Open an online shop in market place(s). It can be in some platforms Develop a website for your business and product profile (student can use template or free website) The shop will start on week 2 and students should make presentation on session 13-14 and final presentation in session 25-26 Semester Group Assignment
Image of page 5
Student has to design how make a strong engagement with the customers The group performance based on engagement indicators such as: high comment, shop rate from customers, shop rank in the flat form, and a high sales is an advantage (not a must), etc. The strategies in design the online shop such as: product display (photograph), sales script, automatic reply customers service are important. Semester Group Assignment (Continue)
Image of page 6
E-Commerce Business Models and Concepts
Image of page 7
E-commerce Business Models business model a set of planned activities designed to result in a profit in a marketplace business plan
Image of page 8
Image of page 9

You've reached the end of your free preview.

Want to read all 36 pages?

  • Summer '19
  • Marketing, Business Models and Concepts

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture