E-Commerce Business Models and
Concepts
Session 3-4
(With Group Discussion)
Course
: ISYS6204 E-Business
Design
Effective Period
: February 2019

Learning Outcomes
•
Identify the key components of e-
commerce business models.
•
Describe the major B2C business
models.
•
Describe the major B2B business
models.
•
Understand key business concepts and
strategies applicable to e-commerce.

Acknowledgments
These slides have been
adapted from Kenneth C.
Laudon E-Commerce
2014. 10 Edition.
Pearson.

Outline
•
E-commerce Business Models
•
Major Business-to-consumer (B2C)
Business Models
•
Major Business-to-Business (B2B)
Business Models
•
E-commerce Enablers: The Gold Rush
Model
•
How E-Commerce Changes Business:
Strategy, Structure, and Process

•
Open an online shop in market place(s). It
can be in some platforms
•
Develop a website for your business and
product profile (student can use template
or free website)
•
The shop will start on week 2
and students
should make presentation on session 13-14
and final presentation in session 25-26
Semester Group Assignment

•
Student has to design how make a strong
engagement with the customers
•
The group performance based on
engagement indicators such as: high
comment, shop rate from customers, shop
rank in the flat form, and a high sales is an
advantage (not a must), etc.
•
The strategies in design the online shop
such as: product display (photograph),
sales script, automatic reply customers
service are important.
Semester Group Assignment
(Continue)

E-Commerce
Business Models and Concepts

E-commerce Business Models
•
business model
–
a set of planned activities designed to
result in a profit in a marketplace
•
business plan
–


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