E-Commerce Business Models and Concepts Session 3-4 (With Group Discussion) Course : ISYS6204 E-Business Design Effective Period : February 2019
Learning Outcomes • Identify the key components of e- commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Understand key business concepts and strategies applicable to e-commerce.
Acknowledgments These slides have been adapted from Kenneth C. Laudon E-Commerce 2014. 10 Edition. Pearson.
Outline • E-commerce Business Models • Major Business-to-consumer (B2C) Business Models • Major Business-to-Business (B2B) Business Models • E-commerce Enablers: The Gold Rush Model • How E-Commerce Changes Business: Strategy, Structure, and Process
• Open an online shop in market place(s). It can be in some platforms • Develop a website for your business and product profile (student can use template or free website) • The shop will start on week 2 and students should make presentation on session 13-14 and final presentation in session 25-26 Semester Group Assignment
• Student has to design how make a strong engagement with the customers • The group performance based on engagement indicators such as: high comment, shop rate from customers, shop rank in the flat form, and a high sales is an advantage (not a must), etc. • The strategies in design the online shop such as: product display (photograph), sales script, automatic reply customers service are important. Semester Group Assignment (Continue)
E-Commerce Business Models and Concepts
E-commerce Business Models • business model – a set of planned activities designed to result in a profit in a marketplace • business plan –
You've reached the end of your free preview.
Want to read all 36 pages?
- Summer '19
- Marketing, Business Models and Concepts