dq1, wk3.docx - The most important things that effect not only in a marketing but in the whole business of any product which is coming for the global

dq1, wk3.docx - The most important things that effect not...

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The most important things that effect not only in a marketing but in the whole business of any product which is coming for the global market is the culture of the place where it is going to be established. For example; to attract Chinese consumer the fast food giant McDonald's made TV ad in which a Chinese man kneeling before a McDonald's seller and begging him to accept his expired discount coupon. But that ad of McDonald’s was pulled due to lack of culture knowledge because that ad created controversy in China because in the Chinese culture begging is considered a shameful act [The16]. Similarly, if any organization or business person make the television commercial in Japan that shown that husband trying to impress and surprising by decorating his wife’s dressing area with a small boxes of chocolates having 4 candies then this commercial would be a failure although it will be good TV commercial in other countries. The reason is that it against the number of
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  • Winter '16
  • Robert Kalle
  • Marketing, Television advertisement

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