Marketing Function- Why It Matters - BM...tion to Business and Management (2192).pdf

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2/23/2019Marketing Function: Why It Matters1/4Markeƭng Funcƭon: Why It MazersWhy learn about the markeƭng funcƭon?Learning Resource
2/23/2019Marketing Function: Why It Matters2/4How did your day start? If you are like most people, you woke up to an alarm that rang on a smartphone,you climbed out of bed, and you stumbled over to your favorite morning beverage of coffee, soda, or tea.You may have checked the weather using your phone or TV. You showered, brushed your teeth, and gotdressed. If you were headed to work or school, you may have gozen in your car for the drive. Maybe yougrabbed breakfast at a drive‑through. Between these acƭviƭes there were probably a hundred other smallthings you did as part of your rouƭne—like giving your dog a treat, applying makeup, making a lunch, andpacking a bag or briefcase. All of these acƭviƭes have one thing in common: They are all directly related to a

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Term
Spring
Professor
Jane Smith
Tags
Marketing, Lumen Learning License

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