Putting It Together- Marketing Function...tion to Business and Management (2192).pdf

2/23/2019 Putting It Together: Marketing Function
PuƵng It Together: Markeƭng Funcƭon
Synthesis
On February 1, 2015, a notable event occurred in the history of television: More than 114 million people
watched a football game on TV, making it the most watched television program in US history. Are there
really 114.5 million football fans in the United States? Probably not. Why did so many people watch the
Super Bowl? The commercials!
Adverƭsers paid $4.5 million for 30 seconds of commercial airƭme. That works out to $150,000 per second.
are everywhere. Why do you shop where you shop? Are you a Coke or a Pepsi drinker? Do you purchase
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