Putting It Together- Marketing Function...tion to Business and Management (2192).pdf

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2/23/2019Putting It Together: Marketing FunctionPuƵng It Together: Markeƭng FuncƭonSynthesisOn February 1, 2015, a notable event occurred in the history of television: More than 114 million peoplewatched a football game on TV, making it the most watched television program in US history. Are therereally 114.5 million football fans in the United States? Probably not. Why did so many people watch theSuper Bowl? The commercials!Adverƭsers paid $4.5 million for 30 seconds of commercial airƭme. That works out to $150,000 per second.are everywhere. Why do you shop where you shop? Are you a Coke or a Pepsi drinker? Do you purchase
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Term
Spring
Professor
Jane Smith
Tags
Marketing, informa, Targe ng

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