Corporate Social Responsibility at Ben&Jerry's.pdf -...

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CA OFCORPORATESOCIALRESPONSIBILITYDr. Blath McGeoughASSIGNMENT OUTLINEAnalysis of the corporate socialresponsibility reports atBen & Jerry’sin terms of carrying their CSR policyand initiatives.PATER BintuBintu PaterX00158012Mona OmarX00135208Khadidja DraméX00152229CSR Semester 7
1 |P a g eTable of contentExecutive summary....................................................................................................................2Introduction............................................................................................................................3Corporate social responsibility...................................................................................................4What is it?...............................................................................................................................4Why do organisations engage in CSR and what are the benefits?.........................................4The key stakeholder groupings...............................................................................................5The core objectives of Ben & Jerry’s CSR policy..................................................................6Review of the CSR reports of Ben & Jerry’s.............................................................................8Literature Review.................................................................................................................14Conclusions and recommendations..........................................................................................15Task sheet.................................................................................................................................16References................................................................................................................................17
2 |P a g eExecutive summaryCorporate social responsibility (CSR) or corporate citizenship entails companies behaving in asocially responsible manner and dealing with other business parties who do behave in thesame manner.With increasing public awareness and demand for socially responsible businesses, it is nowonder that companies of today take corporate social responsibility into account whenplanning future socially responsible business operations.From the very start ofBen & Jerry’sthey have advocated to be a business that follows ethics.Therefore, their product mission is to make, distribute, and sell the finest quality all-naturalice cream and euphoric concoctions with a continued commitment to incorporatingwholesome, natural ingredients and promoting business practices that respect the earth and theenvironment.Ben and jerry’s take on corporate social responsibilities to achieve more desired goals toexpand their business growth and as well to maintain an open line communication withemployees to gain a better outcome.Founded by Ben Cohen and Jerry Greenfield in 1978 in Burlington, Vermont, Ben and Jerry’shave grown from humble beginnings to a huge multinational company. With products rangingfrom ice cream, frozen yogurt to sorbets, Ben and Jerry’s haveflavours of about 46.Ben and Jerry’swere established in 2000 acquired by the Anglo Dutch conglomerateUnilever’s. Buttheirmantra “business has a responsibility to the community andenvironment” has not changed. With a varied range of corporate social responsibility such asawarding grants, helping the community and environment.
3 |P a g eIntroductionWe chose for our continuous assignment for corporate social responsibility to company Ben& Jerry’s.According to the article that has been written by dr. Blath and dr. FrancisMcGeough, the following eight key critical success factors, ensure a successful approach inthe evaluation of CSR expenditure.1.Define inputs into the CSR imitative2.Define the CSR activities3.Being clear on the outputs of the CSR initiative4.Classifying the outcomes of the CSR initiative5.Embracing the quantification of outcomes of the CSR initiative6.Ensuring the participation of staff throughout the process7.Defining the importance of strategic plan for CSR initiatives8.

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