Alcohol Industry Analysis

Alcohol Industry Analysis - Alcohol Industry Analysis Tyler...

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Alcohol Industry Analysis Tyler Haggard BUS 201 Section 002 Group 9
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INDUSTRY DESCRIPTION The alcoholic beverage industry is divided into several sub-groups; beer, spirits, and wine. Within these subsections, there are many different products and manufacturers that complete the market; within spirits, there are many different types of liquor, such as whiskey, vodka, bourbon, scotch, rum, and so forth. For beer, lagers and ales dominate the market. As for wines, there are many manufacturers of white and red wines. The success of the alcohol industry is largely tied to the amount of disposable income that consumers have, and thus the industry follows closely the success of the economy on a whole. TWO-YEAR INDUSTRY SUMMARY As noted before, the success of the alcohol industry is closely tied to the success of the overall economy; the more disposable income available to consumers, the more alcohol is bought and sold. The industry has seen little overall change since 2005, but experienced a 6.0% increase from 2004, yielding a $164.3 billion total retail value (Standard and
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Alcohol Industry Analysis - Alcohol Industry Analysis Tyler...

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