7.2 Discussion.docx - Running head CONCENTRATED MARKETING...

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Running head: CONCENTRATED MARKETING VS. DECENTRALIZED MARKETING 1 Concentrated Marketing vs. Decentralized Marketing Name Institution Date
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CONCENTRATED MARKETING VS. DECENTRALIZED MARKETING 2 The electronic firm should pursue concentrated manufacturing. To begin with, the current tariffs in the market are low, secondly, the cost of coming up with a production plant for microprocessors is high and thirdly, the value of the product to weight ratio is high. All the above-mentioned factors favor a concentrated manufacturing ( Hill, 2008) . In coming up with the location, the company should consider the following factors; technological factors, country factors, and the production factors. Considering the technological
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