Internal Environmental Scan - Outline.docx - Outline...

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Outline Internal Environmental Scan Introduction In order to have the best and appropriate organization strategy, environmental analysis of the organization business is necessary to identify and understand the internal and external environmental forces that have a potential influence to the business performance and profitability. This increases the probability that the organization will develop strategies that can be said to appropriately reflect the organization business external and internal environment. Adidas Group Adidas is a well-recognized and a popular sportswear and equipment brand established in 1948 and has its headquarters at Herzogenaurach, Germany. It is a company that was started by two brothers Adolf Dassler and Rudolf, who in 1947 split to due to inconsistencies in political principles to form Adidas and Puma. Strengths and Weaknesses of Adidas Group Adidas Group is one of the leading companies in its industry, the company has been able to maintain its current market position because of its numerous strengths. Strengths are the key
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  • Summer '17
  • paul
  • Adidas Group, Adolf Dassler

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