BUS WE 1 2018.docx - ASSIGNMENT#1 – BUSINESS 100 NAME...

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ASSIGNMENT #1 – BUSINESS 100 NAME: STEP 1: PRODUCT LIFE CYCLE Background Information Needed to Answer Question #1: Review the Sales Report below for Alikay Naturals Moisturizing Black Soap Shampoo. As you recall from our learning, here are the four phases of the product life cycle: QUESTION 1:
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What phase of the product life cycle is the Moisturizing Black Soap Shampoo currently in? Introduction Maturity Growth Decline Describe why you selected that phase using sales report data and what you know about the product life cycle in the box below: STEP 2: PRODUCT CHANGES Background Information Needed to Answer Question #2: Review the User Survey Summary data below and form some opinions about the shampoo’s consistency, smell, effectiveness, and price. Based on this information you will be able to answer question #2. QUESTION 2: What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo? Please support your recommendation(s) utilizing the data below: STEP 3: NEW PRODUCT DEVELOPMENT The production description has done a great job by outlining the benefits and portrayal for the consumers to
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  • Fall '14
  • YolandaBrannen
  • Product life cycle management, new product development, Production and manufacturing, Mass production

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