AndrewBentleyMOD7.docx - Running head COASTLINE AIRLINES Module 7.3 \u2013 Airline Fare Structure Coastline Airlines Andrew Bentley Embry-Riddle

AndrewBentleyMOD7.docx - Running head COASTLINE AIRLINES...

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Running head: COASTLINE AIRLINES 1 Module 7.3 – Airline Fare Structure Coastline Airlines Andrew Bentley Embry-Riddle Aeronautical University Coastline Airlines Coastline Airlines is a startup airline, focused on providing exceptional service and low- cost flights within the region. The mission statement of Coastline Airlines is “To provide exceptional service by using simple procedures, ensuring a stress-free travel experience for all”. Coastline will operate as a hybrid air carrier, using both low-cost airline and full-service carrier qualities. These qualities will put the airline a step above low-cost airlines, competing for customers from low-cost airlines and full-service airlines. As long as Coastline is efficient in their operations, the airline will continue to grow. Airline Fare Structure Coastline Airlines strives to provide a low-cost service while maintaining some full-
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  • Fall '16
  • Kelly Lawton
  • Low-cost carrier, Coastline Airlines, startup airline, mission statement of Coastline Airlines

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