AndrewBentleyMOD3.docx - Running head COASTLINE AIRLINES Module 3.3 \u2013 Optimizing Airline Revenue Coastline Airlines Andrew Bentley Embry-Riddle

AndrewBentleyMOD3.docx - Running head COASTLINE AIRLINES...

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Running head: COASTLINE AIRLINES 1 Module 3.3 – Optimizing Airline Revenue Coastline Airlines Andrew Bentley Embry-Riddle Aeronautical University Coastline Airlines Coastline Airlines is a startup airline, focused on providing exceptional service and low- cost flights within the region. The mission statement of Coastline Airlines is “To provide exceptional service by using simple procedures, ensuring a stress-free travel experience for all”. Coastline will operate as a hybrid air carrier, using both low-cost airline and full-service carrier qualities. These qualities will put the airline a step above low-cost airlines, competing for customers from low-cost airlines and full-service airlines. As long as the airline’s pricing and qualities remain competitive, Coastline Airlines should continuously gain and retain customers. Optimizing Airline Revenue There are many different methods that Coastline Airline will use to optimize its revenue and promote increased profits.
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