Marketing Mix assignment-1.docx - MARKETING MIX ASSIGNMENT...

This preview shows page 1 - 2 out of 4 pages.

MARKETING MIX ASSIGNMENT Who doesn’t like fast food? McDonald’s sells an average of 75 hamburgers every second. 44 percent of people report eating out at least once a week. On any given day, 34 percent of children between ages 2 and 19 consume fast food. McDonald’s has more locations (35,000) than the combined total of Burger King (14,000), Wendy’s (6,500), Taco Bell (6,200) and Arby’s (3,400) combined. The average American spends an estimated $1,200 on fast food each year. Children consume an estimated 12 percent of their calories from fast food. 20 percent of all American meals are eaten in the car. More than half of the money Ohio residents spend eating out goes to these restaurants. A marketing mix is ever important for each new product that fast food restaurants introduce to their menus. With the changing food habits and trends, fast food restaurants need to make sure that they are meeting the needs and wants of their consumers on all different aspects. This includes Product, Price, Promotion, and Place (The 4 P’s).
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '18
  • dsds
  • Marketing, Fast food restaurant

{[ snackBarMessage ]}

Get FREE access by uploading your study materials

Upload your study materials now and get free access to over 25 million documents.

Upload now for FREE access Or pay now for instant access
Christopher Reinemann
"Before using Course Hero my grade was at 78%. By the end of the semester my grade was at 90%. I could not have done it without all the class material I found."
— Christopher R., University of Rhode Island '15, Course Hero Intern

Ask a question for free

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern