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CASE ANALYSIS OF Submitted To:Submitted By:Sohan Babu KhatriIrshad ShahCourse InstructorMBAeSection: A
Questions:1. What were the strategic challenges faced by Marks and Spencer? Linking withframework of Strategic Management, explain with reasons, the gap seen in the strategicplanning phase and strategic implementation phase? How can such gaps be eliminated?2. Considering the time frame of the case, conduct SWOT Analysis of M&S. Based on thefindings from the analysis, devise strategic recommendations for M&S with properjustification.SWOT analysis is a tool for auditing an organisation and its environment. It helps to determinethe core strengths of the organisation and the weaknesses it has which needs to be focusedupon .It is the first stage of planning and helps the management to focus on the key areas. TheSWOT stands for: Strength, Weakness, Opportunities and Threats. The Strength and weakness ofthe organisation are determined by the internal audit while the threats and opportunities arerelated with the external environment.StrengthsWeakness1. M&S date back to 1884.It is a brand name in UK. They provide excellent and quality products.2. M&S continues to be a leading retailer of clothing andfootwear in the UK.3. M&S has a diversified business ranging from Clothing Merchandise to Foods Retail.4. M&S has maintained growth in the new online business of clothing and is one of the fastest growing businesses.5. M&S has employee strength of around 76,000 and hasaround 700 stores in UK and 300 stores worldwide at 40different locations giving it an international brand name.M&S has healthy relationship with its employees and it pays competitive salaries as per the market.6. M&S regularly updates and upgrades its technologies to keep sync with the current technologies.7. M&S is highly environment friendly and has heavily invested in achieving zero carbon emission.1. Marks and Spencer has failed to compete with the companies providing goods at lower rates.2. M&S has not been able to re-engineer its policies in the economic turmoil, leading to loss in market share.3. They have failed to keep up with the fashion trends of the market.4. Company has failed to attract young customers.5.Marketing strategy has not done to change the image of Marks and Spencer, which is perceived as Brand for Mature customers between the age group of 35 -45.
8.M&S has presences in almost every part of UK and they have strong Supply chain management services.OpportunitiesThreat1. The online marketing business has a great potential ofgrowth and M&S need to tap this opportunity.2. Current recession has presented M&S’s management a situation to rethink on its marketing and sales strategy and formulate new strategies to cope up with the future economic issues.