Book Questions week 1 .docx - Name Forat Zeedan Course Digital marketing(session 3-18\/19 Questions 1 what is programmatic ad buying It\u2019s the automated

Book Questions week 1 .docx - Name Forat Zeedan Course...

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Name: Forat Zeedan Course: Digital marketing (session 3 -18/19) Questions: 1- what is programmatic ad buying? It’s the automated process by which digital advertising inventory is auctioned off. Often in real time. Multiple advertisers bid to serve an add to an end user, when he or she open a mobile app or website. This process is unique to digital marketing. 2- who is involved in the programmatic ecosystem? Publishers Advertisers/marketers Consumers Data providers Data management platform 3- what are the challenges with programmatic media? The first challenge is explaining the benefits to other stake holders internally in the business. Second challenge is agencies need to provide clarity, so they can retain control and properly direct their
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