ALIBABA GROUP
Assignment
TABLE OF CONTENTS
1.1. Introduction
...........................................................................................................................
1
1.2. Mission
..................................................................................................................................
2
1.3. Vision
....................................................................................................................................
2
1.4. Culture
...................................................................................................................................
2
1.5. Values
....................................................................................................................................
2
1.6. Strategic Objectives
..............................................................................................................
3
1.7. Strategic Formulation at Alibaba Group
...............................................................................
4
1.8. SWOT Analysis
.....................................................................................................................
5
1.8.1. Strengths
.........................................................................................................................
5
1.8.2. Threats
............................................................................................................................
6
1.9. Conclusion
............................................................................................................................
6
REFERENCES
................................................................................................................................
7
2
1.1. Introduction
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher
from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet
would level the playing field by enabling small enterprises to leverage innovation and
technology to grow and compete more effectively in the domestic and global economies. Since
launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to
sell internationally, Alibaba Group has grown into a global leader in online and mobile
commerce. Today the company and its related companies operate leading wholesale and retail
online marketplaces as well as businesses in cloud computing, digital media and entertainment,
innovation initiatives and others. At closing time on the date of its initial public offering (IPO) -
US$25 billion - the world's highest in history, 19 September 2014, Alibaba's market value was
US$231 billion. As of June 2018, Alibaba's market cap stood at US$542 billion. It is one of the
top 10 most valuable and biggest companies in the world. In January 2018, Alibaba became the
second Asian company to break the US$500 billion valuation mark, after Tencent. As of 2018,
Alibaba has the 9
th
highest global brand value.
With operations in over 200 countries, Alibaba is the world's largest retailer, one of the largest
Internet and AI companies, one of the biggest venture capital firms, and one of the biggest
investment corporations in the world. Its online sales and profits surpassed all US retailers
(including Walmart, Amazon and eBay) combined since 2015. It has been expanding into the
media industry, with revenues rising by triple percentage points year on year. It also orchestrated
China's Singles' Day into the world's biggest online and offline shopping day, with its own sales
reaching over US$25.4 billion on 11 November 2017. Recently, Alibaba has outperformed major
1
cloud players including Amazon, Microsoft and Google in public cloud revenue growth,
achieving triple-digit percentage revenue growth year-on-year
1.2. Mission
To make it easy to do business anywhere
1.3. Vision
To build the future infrastructure of commerce.Customers will meet, work and live at Alibaba,
and that the company will lasts at least 102 years.
