Running head: APPLE: THE STOCK PICK OF THE FUTURE 1 Assignment One: Apple: The Stock Pick of the Future Robert McGrath Strayer University FIN 534 09/01/2018 Dr. Bassam Hamdan
APPLE: THE STOCK PICK OF THE FUTURE 2 As a proud financial advisor and manager for one of my well-known clients it is my job and duty to select a company to invest in that is a responsible, lucrative company that will fit well with his investing goals and objectives. This stock must be well researched because my client is not just interesting in investing just a few dollars and he trusts me to find the perfect stock that will keep his money safe with a continual rise in profits year after year. For the course I have chosen Apple Inc. Not only because they are one of the world leaders in consumer technology, but I also have been researching their performance throughout the semester, so it is a perfect fit for both parties. The goal of this report is to report and describe why I chose the stock specifically for my client, why it fits him best. I will also dig deep into some historical financial data providing financial ratios for the last three years which will show that the financials combined with the new and upcoming technologies why Apple is a terrific fit for my client. As in every stock investment there is a risk, however through the numerous researches done as well as the financials I will show my client that the upside far outweighs the possible risks that may be associated with the investment of Apple Inc. Apple Inc. is a publicly traded company on the NASDAQ and was founded by Steve Jobs and his partners back in 1976. They started out with the computer business and were the first big player along with Microsoft in the 80’s and 90’s in the personal computer world. That was not enough for Apple as in 2001 they broke the market with the iPod, this turned into the I touch, and the iPhone really took them to the next level. “Apple’s product portfolio includes iPhone, iPad, mac, iPod, Apple Watch, Apple TV.” (Apple Inc. P. 3). This is the current line of Apple products. Apple was the first for ground breaking consumer technology. Apple has the technology and the business model that no other company has been able to mirror. When it comes to smart phones for example there are two: Apple and Android. Apple has one
APPLE: THE STOCK PICK OF THE FUTURE 3 manufacturer, Apple while android has dozens. Apple has been a leader of the industry for almost two decades and the financials show it. To the consumer its Apple or northing and even the jump from 2016 to 2017 is astounding. “The company reported revenues of (US dollars) $229,234 million for the fiscal year ended September 2017 an increase of 6.3% over fiscal year 2016.” (Apple Inc P. 3). For a company that is already on top and at the highest they have ever been to still have revenue growth of over six percent in one year is terrific news for any investor. “Invest only in companies that are “best in breed”. This includes companies that have tremendously-established brands or that have extremely strong emerging brands, this is key.”
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