Week 3.1 - Marketing Information Week 3.1 Quote of the Day:...

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Marketing Information Week 3.1 Quote of the Day: “People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.” Today’s Agenda: Markerting Info Systems I and II? I. Overview of MIS II. Developing Needed Information: Internal Databases, Marketing Intelligence, Info Analysis III. Marketing Research: Steps in the Process, Types of Research , Research Approaches Figure 4-1: Marketing Information System Marketing Reseach: “Systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.” Figure 4-2: Marketing Research Process Types of Research *Exploratory Research : *__________ Research : Describes things (e.g., market potential for a product, demographics, attitudes). *__________ Research
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This note was uploaded on 03/29/2008 for the course B A 303 taught by Professor Coupland during the Spring '08 term at Pennsylvania State University, University Park.

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Week 3.1 - Marketing Information Week 3.1 Quote of the Day:...

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