Week 6 - Marketing Stratgey I II Week 6 Today's Agenda...

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Week 6 Today’s Agenda: Markerting Info Systems I and II? I. Steps in the Stratgey Process: Mission Statement, Company Objectives, Business Portfolio (BCG Matrix, Product/Market Expansion Grid), Strategy Formation II. Marketing Management: Analysis, Planning (marketing plan, SWOT analysis), Implementation, Control Figure 1.1: A Simple Model of the Marketing Process Weeks 1-5: Marketing environment; Marketing information; consumer behavior Weeks 8-15: The Marketing Mix (4 P’s) Strategic Planning Internal: Organizations goals & capabilities STRATEGY : a “___________ process” External : Marking opportunities Figure 2.1: Steps in Strategic Planning A. Defining the Company Mission -Mission Statement: A statement of the organization’s purpose. -Take into account: What is our business? Who is the customer? What do they value? What are our core competencies? What should our business be?
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Week 6 - Marketing Stratgey I II Week 6 Today's Agenda...

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