Task 2 9- Part B.docx - Part B Implement a PR Plan Social...

This preview shows page 1 - 2 out of 5 pages.

Part B: Implement a PR Plan: Social Media Explain why you think the social media platform will be effective in your PR campaign Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media has drastically changed the way people communicate and share information. In September 2015, Facebook said that 1.01 billion people log onto Facebook daily (daily active users or DAU), which represents a 17% increase year over year. Twitter isn’t far behind either. As per Statista, “As of the third quarter of 2015, the microblogging service averaged at 307 million monthly active users. At the beginning of the 2014, Twitter had surpassed 255 MAU (monthly active users) per quarter.” Social media has had a huge impact not only on people, but also on brands across industries as they devise strategies to engage their audiences and win their loyalty. Public relations (PR) is no different as professionals constantly seek to communicate with and hear from customers, who are ever-present and active on social media. It, therefore, makes sense for this PR plan to use it to its advantage. In this campaign, I believe that Facebook would be the best alternative to attract sympathizers for the refugee crisis and reach as many people as possible. Describe the media/platform used Facebook is extremely popular among the masses, and allows you to engage our target audience through high-quality content in the form of posts, images, videos, infographics, and links. With such a large user base, you can connect to thousands of people on Facebook that might have an interest in the refugee crisis, the central point of this PR campaign. If we build relationships with people in our target group, they can do the public relations work for the Australian Human Rights Commission if they like our messages and share them with others. Relationships fostered through Facebook tend to be more personal than those through other mediums, such as email, because most people use their real names on Facebook and share their lives with other Facebook users.
Image of page 1

Subscribe to view the full document.

Image of page 2
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern