Business Plan For Tour.docx - Business Plan For Tour Travel...

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Business Plan For Tour & Travel “OTW TRAVEL” Oleh: MIBM A David Prambudi Adji Sugiharto 143140807111020 Windra Prianggono 143140807111029 Taufan Dedy Utama Amanu 143140807111008 Nyusman Agus Arfiansyah 143140814111002 UNIVERSITAS BRAWIJAYA MALANG DESEMBER 2014 1
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Table Of Content TITLE PAGE .................................................................................. i LOGO ............................................................................................ ii Table Of Content ........................................................................ iii 1.1 SWOT ANALYSIS ................................................................ 4 2.1 Customer Target ............................................................... 5 3.1 Target ............................................................................... 6 4.1 Marketing Strategies ........................................................ 6 5.1 Notulensi ....................................................................................................... 7 3
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1.1 SWOT ANALYSIS Strength Our marketing strategy is Advertising in sosmed and print media o Example : in Facebook, Twitter, Neswpaper, Magazine Provide tour package holiday with cheap price but satisfactory service o Example : Packages for long trip, far place, or student tour Provide employment for the local population (Tour Guide) o Example : give job for some people who live in recreation area to become tour guide, make a cooperation with owner of recreation company Weakness Still expensive for some people ( especially for people still have low income) Need high treatment costs for travel companies
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