Task 2 8- Part A.docx - Part A Develop a PR Plan Background...

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Part A: Develop a PR Plan Background and purpose The Australian Human Rights Commission’s goal is to increase awareness of the issues and challenges that refugees face every day in Australia and to gain assistance through donors and volunteers. Viewing all the research, understanding, and examining the challenges’ that the Commission faces enabled us to come to the conclusion that the biggest weakness holding MRC back from obtaining their goal, is the fact that refugees are placed in a category that in general, doesn’t have the best connotation. Increasing the awareness of what a refugee is will assist the Commission in achieving their goal as well as giving them the opportunity to expand the number of refugees they can help and programs they can create. A lack of resources and a small budget has kept the Commission from being able to address their problem in correcting the negative connotations. The task posed by this barrier can be overcome in several different ways. Allocating existing funds to address the Commission’s core problem, unawareness of what a refugee is, would be beneficial in helping to achieve and maintain their goal of more awareness of the issue along with more donors. Situation Analysis The Australian Human Rights Commission is a non-profit organization that needs the help of donations, but has lack of donors because of the negative connotations and lack of knowledge of what a refugee is. The focus of this public relations campaign will be address the core problem and increase the awareness of what a refugee is and how it differs from an immigrant. Goal Change perception of the general public’s view on what a refugee really is.
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