Task 1.docx - Summary of marketing plan and objectives The...

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Summary of marketing plan and objectives The overall objectives for the marketing plan are: Sell Objective: To increase total sales revenue from new customers by 20% within the next 12 months Sizzle Objective: To increase brand awareness of new customers by 15% within the next 12 months The marketing plan outlines specific strategies and tactics that aim to satisfy the achievement of these objectives with a focus on reaching new customers. The key strategy to be implemented as part of this plan is an integrated social media strategies. Promotional objectives The promotional objectives for the marketing plan are: Increase demand; Create interest; Build awareness; Reinforce brand. Key Stakeholders/Personnel In order to deliver an effective marketing plan for the campaign, the marketing team will take into account the interests of all stakeholders, including: External: o Shareholders; o Customers and potential customers; o Service providers; o Suppliers; o Regulators. Internal: o Managers; o Supervisors; o Marketing team; o Staff at all levels . Proposed promotional activities
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The section details the broad marketing approach that will create customer value and achieve the overall objectives, detailed above. The overall plan will be consistent with a reach strategy which focuses on drawing attention and improving the visibility of the brand, its website and social media pages (Facebook and Instagram). The purpose of this plan is to segment the market based on existing demographic, psychographic and behavioral variables. For the purpose of this plan, we are going to target potential customers who are still at early stages of the buying process. The target audience for
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  • '16
  • John
  • Social network service, Social network aggregation, MySpace

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