Report.docx - Overview and Summary of the Promotion Our...

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Overview and Summary of the Promotion Our strategy is to create sponsored Ads on Facebook and Instagram for 12 months that includes a 20% coupon for new customers and creation of interesting and relevant content on a regular basis as a means for reaching new customers. Also, daily posts on both social media is part of our strategy in order to interact more with customers. During the campaign, we will offer 20% off on the first order to attract new customers to support our objectives. We expect to attract new customers, create interest, build awareness and reinforce brand. Key Features By clicking on the Facebook and Instagram Ads pages will give users a brief overview of the brand and redirect consumers to the website and encourage an acquisition and conversion. The offer is focused on the new clients by giving them 20% off on their first order with Naked Wines. By doing that, we expect to attract new customers , create interest, build awareness and reinforce brand. Also, the Naked Wines social media profile will be more active, by posting more often in order interact with both clients and potential clients. Reasons for Implementing the Selected Promotion Social media marketing refers to the integrated use of various online platforms to achieve interaction and visibility in a relatively inexpensive manner in comparison with other kinds of marketing platforms such as tv and radio ads.
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  • '16
  • John
  • Social network service, MySpace

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