Week 4 - Consumer Behavior Week 4 Quote of the Day"People equipment and procedures to gather sort analyze evaluate and distribute needed timely and

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Consumer Behavior Week 4 Quote of the Day: “People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.” Today’s Agenda: Markerting Info Systems I and II? I. Finish Marketing Information II. Consumer Behavior: Cultural Factors, Social Factors, Personal Factors, Psychological Factors III. Buyer Decision Process IV. New Product Adopter Categorization Consumer Behavior (CB): Buying behavior of individuals and households who buy goods and services for personal consumption. Figure 5-2: Factors Influencing Consumer Behavior 1. Cultural Factors * Culture is the most basic cause of a person's wants and behavior. *A Subculture is the culture of a group of people who share value systems based on common life experiences. *Social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. 2. Social Factors
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This note was uploaded on 03/29/2008 for the course B A 303 taught by Professor Coupland during the Spring '08 term at Pennsylvania State University, University Park.

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Week 4 - Consumer Behavior Week 4 Quote of the Day"People equipment and procedures to gather sort analyze evaluate and distribute needed timely and

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