Dissertation 7000.docx - MARKETING STRATEGIES 1 What form...

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MARKETING STRATEGIES: 1 What form of digital marketing has the most influence on young adults to encourage change in their behavior towards exercise? Student Name Institutional Affiliate Course Contents Abstracts…………………….……………………………………………………………………4 Acknowledgement…………………………………….…………………….……………………7 Introduction……………………….………………………………………………………………8 Scope of the study…………………………………………..…………………………………….9 Literature Review…………….………….……………………………………………………….10 Children, adolescents, and advertising……………………….………………………….….…...11 The effects of television advertising on young children (During Christmas) ………………..…12 Contribution of food advertisement on childhood diabetes…………………………………..…13 Media effects and body image perceptions on youth……………………………………….……14 Vulnerability of teenagers to advertisers/Marketers………………………………………….…15 Contribution of internet advertisement on teenagers’ participation in family consumer decisions …………………………………………………………………………………………..….……15 Methods used by marketers in attracting teenagers……………………………………….….…16 Psychologist opinion on child development …………………………………….………...……16 Effect of youths increase exposure on television advertisements …………...……………….…19 Influence of internet on teenagers development interns of decision ma…….………………..…20 Impact of TV advertisements on teens………………………………………………...…………20 Growing up with media: Exposure to violence and sex in media……………………..…………21 Marketing and advertising to children: the issues at stake …………….…………..……………21
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MARKETING STRATEGIES: 2 Recommendations………………………………………………………….….…...……………22 Limitations………………………………………………………….……………………………23 Researcher’s Suggestions……………………….………………………….…………….………23 Collective analyses……………………………………….………………………………………24 Analysis and Interpretation…………………………………………..…….…………………….25 Youth responses to anti-smoking ads………………………...……………………………….…27 Conclusion……………………………………….………………………………………………28 Reference……………………….……………………….…….…………………………………29
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  • Summer '16
  • Prof Malonza
  • Advertising, Television advertisement

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