ad analysis final - Stroder 1 Jeremiah Stroder Mr Steve...

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Stroder 1 Jeremiah Stroder Mr. Steve Wyrick CCP, ENG-1101(6) 9 October 2018 G2®️ Premium Gel Roller: A Great Pen for Great Writers The G2®️ Premium Gel Roller pen advertisement does a great job of trying to attract most people to their product. It is likely that most consumers that see this ad can picture themselves using that pen regardless of their age, gender or race. Like many ads, the G2®️ Premium Gel Roller pen uses a celebrity, Shonda Rhimes, a writer and producer, to bring attention to their product. Shonda Rhimes has produced the hit TV shows: Grey’s Anatomy, Scandal, and How to Get Away with Murder. The G2 Premium Gel Roller pen ad is a great example of how an amazing ad can reel in consumers. Throughout this essay logical, ethical, and pathological appeal , intended audience, and several other appeals of this advertisement will be discussed. This ad appears to be emphasizing the attributes of this pen. The fact that she has been writing for a long time with this G2®️ Premium Gel Roller pen and it continues to have ink for her use during her writing process shows it durability. This would make sense because in the picture there are many pieces of paper scattered across the floor as if she had been writing all day. Shonda Rhimes is a successful independent woman, and this is an important thing to note when analyzing this ad because one would assume that women see magazine ads like these more than men. Not to say that most men
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Stroder 2 wouldn’t buy the pen because of this but it is more likely that women will see this ad be able to relate to the image of a working woman than most men. There is also a chance that this ad is for the parents of students because their child will have many uses for a good pen throughout their years of education. The words directly under the large image of the pen “America’s longest lasting, smooth writing, #1 selling gel ink pen is also the most rewarding”, try to persuade the consumer to buy the pen by using logical appeal. When a product is #1 in its category, most people would buy it because it is believed to be the best. The ad does a great job of letting people know that the G2®️ Premium Gel Roller pen is the best selling pen and giving them an image that shows its usage. Even though Shonda Rhimes is African American, this ad appears to appeal to all races because her skin color is not one of the main focuses of the advertisement. You could make the argument that this ad is targeting African American females in general.
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  • Winter '16
  • Wyrick
  • Pen, Shonda Rhimes, gel pen

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