Marketing Assignment.docx - 1 Illustrate how a hotel restaurant or theater can deal with the intangibility inseparability variability and perishability

Marketing Assignment.docx - 1 Illustrate how a hotel...

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1. Illustrate how a hotel, restaurant, or theater can deal with the intangibility, inseparability, variability, and perishability of the service it provides. Give specific examples. Intangibility- "services cannot be seen, tasted, felt, heard, or smelled before purchased For Example: if you are booking online you do not see the physical room you are staying in until you get there. · Inseparability- services cannot be separated from their providers For Example: If you choose a quiet and romantic restaurant to spend your anniversary with your wife, but the crowd around you is noisy, you will be disappointed. · Variability-Quality of services depends on who provides them and when, where, and how. For Example: If the restaurant's service staff can't provide good service to customers, the customer experience will not be so good. So no matter how good the food is, if customers receive poor service from a bad employee, they are likely to negatively impact the restaurant. · Perishability- services cannot be stored for later sale or use. For example: If a hotel has a room that is not sold, it has no revenue. The room is sold the next day, but the previous loss cannot be made up 3.Discuss how the service person in a restaurant is part of the product the customer receives when purchasing a meal:
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