Marketing assignment 4.docx - 1 What environmental trends will affect the success of a first-class hotel chain such as Hyatt or Sofitel over the next 10

Marketing assignment 4.docx - 1 What environmental trends...

This preview shows page 1 - 2 out of 4 pages.

1. What environmental trends will affect the success of a first-class hotel chain, such as Hyatt or Sofitel, over the next 10 years? If you were corporate director of marketing for this type of hotel, what plans would you make to deal with these trends? Many environmental trends will affect the market for leading hotel chains like Hyatt or Sofitel. With the rapid development of technology, many first-class hotel chains will change their business model to meet the ever-changing needs of customers. With the echo baby boomers becoming the main consumers, hotels need to change operations to meet their needs, while echo baby boomers are keener on high-tech. They think all hotels should use Wi-Fi, the Internet, artificial intelligence or game rooms. They are rediscovering the joys of life. This means that many people are looking for new environments, enjoying nature, exploring the unknown, and seeking to be different. Booking traditional hotels is not attractive to this generation as they try to explore new and exciting things, so adapting to this generation's trends is also necessary. If I were marketing director at Hyatt or Sofitel, I would adapt to these new trends as soon as possible. The first one is "green", which is a positive response to the environmental protection requirements of human beings. It not only shows our company's
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read all 4 pages?

  • Fall '17
  • -
  • Walt Disney Company, Hotel chains

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes