Marketing test 1\u9898\u76ee.docx - 1 When backed by Buying power wants become A Dema nds b Desir es c Satisf ed d Need s \u95ee \u9898 2(1 \u5206 When hotel

Marketing test 1题目.docx - 1 When backed by Buying power...

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1. When backed by Buying power, wants become: A Dema nds b Desir es c Satisf ed d Need s 问 题 2 (1 ) When hotel management establishes no-smoking floors, bar managers no longer allow happy hours with free drink specials and resort managers eliminate pollution from their properties, theconcept is being employed. a Societal marketing b Marketing c Manufacturin g d Product 问 题 3 (1 The internet has created transparenc a Disintermediation and pricing b Mediation and pricing c Intermediation and pricing d Disintermediation and supply 问 题 4 (1 ) A is a state of felt deprivation a Ne ed b De
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ma nd c Want d Desire
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问 题 5 (1 ) A casino employee's uniform and a restaurant's fancy front lobby are a means of: a Overspending on the part of the service provider b Creating overly high expectations on the part of the customers c Paying attention to the perishability of the service d Tangibilizing the service 问 题 6 (1 ) Companies that diversify too broadly into unfamilair products or industries can their market focus a Capit alize b Enhan ce c Depre ciate d Lose 问 题 7 (1 ) Instead of simply being defned as "freedom from defects", QUALITY should be defned a In terms of total sales b In terms of employee satisfaction c In terms of product specifcation d In terms of customer satisfaction 问 题 8 (1 ) The example of the Las Vegas Hilton's change in strategic focus underscores how companies are increasingly refocusing their attention on the need to manage departments. aPe ople b Proc esse s instea d of
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c Industry Scope d Plannin g 问 题 9 (1 ) The fact that services cannot be seen, felt, tasted or smelled relates to which service characteristic? a Insepar ability b Varia bility c Perish ability d Intangi bility 问 题 10 (1 ) When analyzing the competition, a question put to customers might be "Name the company from who you would perfer to buy the product." In this you are looking for: a Share of mind b Share of market c Share of heart d Share of belief 问 题 11 (1 ) The principal objective of a market oriented mission statement is to: a Satisfy basic partnership needs b Satisfy basic supplier needs c Satisfy basic stockholders needs d Satisfy basic customer needs 问 题 12 (1 )
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A business portfolio is the collection of businesses and products that make up the company True False
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问 题 13 (1 ) A company starts the strategic planning process at the customer level by defning its values statement and mission True False 问 题 14 (1 ) Market penetration refers tothe strategy of creating new products to sell to small niche markets True False 问 题 15 (1 ) It is no longer possible for one restaurant to sue another over the "trade dress" issue. True False 问 题 16 (1 ) Most large companies consist of four organizational levels: corporate, division, business unit and: a Promot ional b Produc t c Empl oyee d Manage ment 17 (1 ) There is no current evidence to suggest that long term customers are more proftable than new customers.
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