1.conduct a swot analysis for a hospitality company near your collegeSWOT Analysis of the Hotel near my collegeStrengths:1. Provide safe accommodation away from the college.2. Provide employment opportunities for college students.3. When people stay in a place, they consume local services and goods. They will visit local malls, eat inlocal restaurants, and shop in local stores.4. High-Profit MarginWeaknesses1. High Hotel Rates.2. Unfavorable Tax RatesOpportunities
1.The world is getting globalized, there are more booking and travelling options. Technology is providing a hand in helping the hotel industry grow.Threats1.The family hotel has a cheaper price.2.Public security issues directly or indirectly affect the development of the hotel3．The recession in the world economy has reduced hotel ridershipAccording to the previous analysis, I choose “Market Penetration”I chose "market penetration".