Audience+Analysis.ppt - Audience Analysis The...

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Audience Analysis
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The Audience-Centered Speaker Focus on audience Who are my listeners? How can I reach them with my message?
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The Audience Is the Hero You are the mentor and give the hero guidance, confidence, insight, advice, training or magical gifts so your listeners can overcome their initial fears and enter into the new journey with you. - Nancy Duarte
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Analyzing and Adapting Two-part strategy Analyze Adapt You discover that your listeners don’t know that ice packs should be used for no more than 20 minutes every two hours. Be sure to include this information in the speech.
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Audience Diversity Listeners with Disabilities Scott H. Lewis, a member of a Toastmasters club in Washington state, “Ask the disabled participant.”
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Audience Diversity Listeners with Disabilities Listeners who have mobility impairments Listeners who are deaf or hearing-impaired Listeners who are blind or visually impaired
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Getting Information About the Audience Demographic data
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  • Fall '16
  • Audience theory, Visual impairment, Nancy Duarte

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