BU Bose Case Study.docx - Maralina Conner Bose New Beat Discussion Bose Q1 The factors that have contributed to Bose's new product success include 1 The

BU Bose Case Study.docx - Maralina Conner Bose New Beat...

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Maralina Conner Bose New Beat Discussion January 30, 2019 Bose Q1) The factors that have contributed to Bose's new product success include - 1. The continuous drive to innovate and develop products that are groundbreaking 2. Heavy investment in research and development of the new products 3. Finding the target consumers after developing the products 4. Starting from scratch in product development by considering the engineering fundamentals Q2) Bose's product development process is not customer centered rather it is product centered where the product is developed to completely innovate and path-breaking with high quality by investing heavily in Research and Development. Once the product is developed, the target consumers are decided based on which the marketing and advertising are done. Q3) Bose's product life-cycle management typically doesn't end in decline stage. Its introduction and growth stages are long as finding the target consumer base takes time and then the marketing
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  • Fall '16
  • Marketing, Product life cycle management, Bose, Amar Bose

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