BU Assignment 1 Marketing.docx - Maralina Conner Assignment 1 Understanding Brand Understanding Brand The brands that resonate with myself and my

BU Assignment 1 Marketing.docx - Maralina Conner Assignment...

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Maralina Conner Assignment 1: Understanding Brand January 15, 2019 Understanding Brand The brands that resonate with myself and my household primarily would have to be the brand Nike, Apple, and Walmart. The first brand Nike is prominent in our household primarily because of their long-lasting and material durability in the shoe line. To be utterly honest about the brand, my husband got me my first pair of Nikes Shox four years ago. Growing up in a single parent household the brand Nike was not an option, I just assumed it was for the upper-class families that could afford them, that was thirty years ago. It was not until my husband purchased these shoes for me that saw the true reason behind the purchase. The cost of the product four years ago was approximately eighty-five dollars, and I asked bluntly “Why would you spend that much on a pair of shoes?” I never really paid attention to his shoe purchases in the past, but once I put on his gift, the amount spent was no longer an option. For the
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  • Fall '16
  • Brand, IPod Touch

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