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Assignment 3Jacob L. BirchBusiness Admin CapstoneBUS499228VA003-1192-001Dr. Hassan YemerDue: 2/28/20191
Apple is a global corporation founded in California on April1, 1976. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created an empire out of a garage in Cupertino, CA. Apple sells,designs, and manufactures products worldwide. They have created products such as the iPod, the first device of its kind. It allowed a user to store thousands of songs on a single device. Apple is indisputably one of the world's foremost technology companies. It is the highest publicly traded company in the world. With 394 retail stores spanning fourteen different countries, as well as the online Apple store and iTunes store, Apple's global reach is unmatched.Apple's has many products. The most notable are the iPhone, iMac, iPod, Apple TV, and the iPad. Besides that, customers can buy apps, music, and many other features from the iTunes store orthe App store. Apple is known for its excellent customer support.They have even branded the way their customers receive support and how items get repaired with the Genius bar.Business level strategies at Apple are relying upon the samegreat idea of innovation. This business-level strategy at Apple seems not only to mean creating distinct products but developing the existing collection of products. Apple does not rely on income from new products, but by enhancing products, they alreadyhave invested. A great example of this is how new iPad models areevolving by focusing on the processes and increasing resolution 2
and size, while also reducing the size of the iPad. The iPhone isdoing something very similar as well. It is all about improvement and innovating inside the models that already exist. These changes further extended to the applications provided by Apple. Apple is driving innovation and the way that the customer can best benefit from the products with the use of their App store and current applications on the items they sell. Apple's business-level strategy also focuses on diversification. This type of diversification moves on two different levels. The first is the price of their products and the second is the level of quality. Apple has an image of an elite product specifically due to these two factors. The belief is that the products that Apple designs are of higher quality. This idea appears to come from thefact that they are priced far higher than other products on the market. Apple business strategy focuses on expanding its stores,