Marketing a Product ActivityStudent Names: Korey Hehn and Susan GibbonsInstructions: You are a marketing and advertising team that has just been given a food product that has failed focus group testing. The focus group liked the flavor and the packaging of the food product, but not the name of the product and some of the other marketing elements were unclear. Your job as a team, is to re-think the marketing concepts noted and come up with a new plan to get the product to market. Complete a taste test of your product. Describe what elements of the product you think you should highlight as part of the marketing effort?Blue Bunny line of ice cream sandwiches: Simply Vanilla; Chocolate Lover’s, Triple Delight (Neapolitan); Birthday party; Mint Grasshopper; Cookies N’ Cream.The actual ice cream is high quality. It has a creamy texture, not chalky or frostbitten at all.Pick a new name of your product based on the qualities you found in the taste test. Why did you choose this name?
You've reached the end of your free preview.
Want to read both pages?
- Fall '16
- Kelly, Musgrove
- Marketing, Flavor, ice cream