CBFC1103 BACHELOR OF ACCOUNTING WITH HONOUR SEMESTER JANUARY 2016 CBFC1103 INTRODUCTION TO COMMUNICATION MATRICULATION NO: 891127145541002 IDENTITY CARD NO. : 891127-14-5541 TELEPHONE NO. : 016-2697339 E-MAIL : [email protected] LEARNING CENTRE : Negeri Sembilan Learning Centre 0
CBFC1103 Table of Content 1.0 Introduction 2 – 3 2.0 Function of Communication 4 2.1 Information 4 2.2 Education 4 – 5 2.3 Persuasion 5 2.4 Entertainment 5 – 6 2.5 Socialisation of the society 6 3.0 Implications of Technology on Face-to-Face Communication 7 3.1 E-mail 7 3.2 Videoconferencing 8 3.3 Social Software 8 – 9 3.4 Texting 9 4.0 Strategy to Improve Communication Skills for People in the Rural Areas 10 5.0 Conclusion 11 – 12 6.0 References 13 1
CBFC1103 1.0 Introduction Communication is refers to the activity of conveying information. The word “communication” is derives from the Latin word “communis”, meaning to share. Communication requires a sender, a message and a receiver. Usually, communication is defined as the interaction, sharing and exchange of ideas or opinions. Communication process is referring to the process of sending and receiving information between two or more people. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand that how and why people behave and communicate in different ways to construct and negotiate a social reality. Elizabeth Tierney (1998) describes communication as a process which begins when you have a message that you want to deliver to an audience. Your audience receives the message, reacts to it and then responds to your message. That response may lead you to react and give another message. This process may then go on and on. The message sending and then feedback is given back to complete the communication cycle. As it is on-going hence the relationship that is impersonal at the beginning turns into interpersonal where one person is at times the sender and at other times the receiver. All the communication interactions have certain common elements together help to define the communication process. 2
CBFC1103 Communication process start with a message sending and receiving, it can be sent and received through verbal and non-verbal modes, or channels. To communicate channel is the medium through which messages pass. The channel is acts as a bridge connecting the sender and receiver. Communication seldom takes place over only one channel, normally multiple channels are used to communicate messages, for example, in face to face interaction mainly speaking and listening takes place but at the same time gesturing and hand movements are also present. The most common communication channels are film, radio, books, television, newspaper and brochures. Through all these channels, the messages are transmitted to the media audience.
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