Wk7 Discussion 1 P.R..docx

Wk7 Discussion 1 P.R..docx - Hi Shardne’ Solid job on...

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Hi Shardne’, Solid job on your presentation describing the events of the 2014 Volkswagen Scandal. The image from your presentation that I found to be interesting was the most sustainable automotive company in the world diagram. This image states that Volkswagen is environmentally sound especially when it comes to CSR, however, this was not the case. Volkswagen knowingly inserted diesel engines that were highly contaminating and then try to cover it up (Peck, 2015). You were able to effectively depict the deception contrasting image with facts. Moreover, one improvement I would suggest for the presentation is to use an infographic to describe the scandal. For example, Ette (2014) notes, that infographics get noticed, invite engagement, are highly flexible and are popular on social networks. Telling an event using visually storytelling helps the reader effectively decipher message content. Again, great job on your discussion post this week.
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  • Spring '17
  • Laurie Moroco
  • Volkswagen, ette

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