wk 4 discussion 2.docx - PR professionals must have a...

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PR professionals must have a strong cognizant of not only the visible and invisible identities of their audience, but the difficulties associated as they represent clients and create strategic messages for audiences in a diverse world. From this perspective, fear and hate-mongering framed public relations messages should not be prohibited. Consistent fear and hate media messaging is unethical in that it causes negative perceptions, attitudes, beliefs in one’s collective consciousness (Infante, Rancer, & Avtgis, 2013). Attitude represents a predisposition for one to behave in a certain way, media channels have a way of applying forced or pressed negative beliefs and attitudes (e.g., threats, insults, ridicule, and profanity.) Thus, Bazian’s article rings with truth in that Islamophia is societally ingrained. In which fear is found in films, news reports, books that deem Muslims as problematic and emphasizes Islam as malicious and oppressive (Bazian, 2014). Media outlets have dehumanized the Arabic culture and those associated with Muslims and the Islam faith. Additionally, the Muslim Public Affairs Council (MPAC) agrees with Brazian in that Muslims are often constructed and judged regarding the “West” rationale (n.d.). In other words, Muslims are categorized as the “otherness,” a perspective that deems them inferior. Moreover, to determine whether the MPAC website is deemed as credible, one should determine the institution itself is reputable. According to Stokelly & Weida (2013), never utilize websites
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