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Unilever’s New Global Strategy: Competingthrough Sustainability, Case SolutionSubmitted by: Zubair Ahmed MemonSubmitted to:Sir Adnan Kehar
1.Pastel Analysis and any identify key factors. PastelDefineIdentify/ ReasonsCounter (Strategies)PoliticalThe political segment is the arena inwhich organizations and interest groupscompete for attention, resources, and avoice in overseeing the body of laws andregulations guiding interactions amongnations as well as between firms andvarious local governmental agencies.Antitrust lawsTaxation lawsDeregulation philosophiesLabor training lawsEducational philosophies and policiesPart of UN post-2015development agendaForeignexchangerisksEmployment laws invarious countriesFor better relationswithgovernments,Unilever should helpgovernments to reduceenvironmentalfootprint.It should engage inpartnershipwithgovernments to makeitsUSLPplansuccessful(goodrelationswithgovernments will helpthem implement USLP)EconomicalThe economic environment refers to thenature and direction of the economy inwhich a firm competes or it may compete.Inflation ratesInterest ratesTrade deficits or surplusesBudget deficits or surplusesPersonal savings rateBusiness savings ratesGross domestic productDeveloped marketsare stallingEmergingmarketsare slowing downNotpredictingsignificantimprovementinmarket conditions in2015Increased affluenceindevelopingcountriesIt should invest inmarketing and bringinnovative ideas toincrease sales growth indeveloping countriesIt should find and buildstrong partnership withsuppliers, that have"sustainablereputations"SocioculturalThe sociocultural segment is concerned with a society’s attitudes and cultural values. Such as:Women in the workforceWorkforce diversityAttitudes about the quality of work lifeShifts in work and career preferencesShifts in preferencesregarding product and service characteristicsConsumeruseaccounted for 68% ofUnilever’sGHGimpact and 85% ofits water footprintThe majority of bothoff-targetmetricswasduetoconsumers’ use ofhot water for bathing,hair washing, andlaundryTakes a long time tobreakconsumerhabitsCarefullyselectcertain brands thatresonate with planPartnership with NGOswill help population inneedShould invest inmarketing to helpchangeconsumerhabits and behaviorsBy 2020 we will helpmore than a billionpeople to improvetheir hygiene habitsand we will bring safedrinking water to 500million peopleEnvironmentalThe physical Environment segment refers to potential and actual changes in the physical environment and business practices that are intended to positively respond to and deal with those changes.