Zubair Ahmed - Uniliver New Gloabal Strategy Case Solution.docx

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Unilever’s New Global Strategy: Competing through Sustainability, Case Solution Submitted by: Zubair Ahmed Memon Submitted to: Sir Adnan Kehar
1. Pastel Analysis and any identify key factors. Pastel Define Identify/ Reasons Counter (Strategies) Political The political segment is the arena in which organizations and interest groups compete for attention, resources, and a voice in overseeing the body of laws and regulations guiding interactions among nations as well as between firms and various local governmental agencies. Antitrust laws Taxation laws Deregulation philosophies Labor training laws Educational philosophies and policies Part of UN post-2015 development agenda Foreign exchange risks Employment laws in various countries For better relations with governments, Unilever should help governments to reduce environmental footprint. It should engage in partnership with governments to make its USLP plan successful (good relations with governments will help them implement USLP) Economical The economic environment refers to the nature and direction of the economy in which a firm competes or it may compete. Inflation rates Interest rates Trade deficits or surpluses Budget deficits or surpluses Personal savings rate Business savings rates Gross domestic product Developed markets are stalling Emerging markets are slowing down Not predicting significant improvement in market conditions in 2015 Increased affluence in developing countries It should invest in marketing and bring innovative ideas to increase sales growth in developing countries It should find and build strong partnership with suppliers, that have "sustainable reputations" Sociocultural The sociocultural segment is concerned with a society’s attitudes and cultural values. Such as: Women in the workforce Workforce diversity Attitudes about the quality of work life Shifts in work and career preferences Shifts in preferences regarding product and service characteristics Consumer use accounted for 68% of Unilever’s GHG impact and 85% of its water footprint The majority of both off-target metrics was due to consumers’ use of hot water for bathing, hair washing, and laundry Takes a long time to break consumer habits Carefully select certain brands that resonate with plan Partnership with NGOs will help population in need Should invest in marketing to help change consumer habits and behaviors By 2020 we will help more than a billion people to improve their hygiene habits and we will bring safe drinking water to 500 million people Environmenta l The physical Environment segment refers to potential and actual changes in the physical environment and business practices that are intended to positively respond to and deal with those changes.

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