Samsung.docx - Strategic management case Muzi Zhou Apple...

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Strategic management case Muzi Zhou Apple Inc. has been an icon in American industry over the last three decades, named the number one “world’s most admired company” by Fortune each year since 2008. Few will disagree about Apple’s spectacular accomplishments: both revenue and net income have soared in recent years, and Apple’s share price has outperformed the S&P 500 index by nearly ten-fold. Now, as of 2015, the case poses the question of how sustainable Apple’s position is in its various product markets.
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