Head Ski.docx - STRA Case Write-Up Muzi Zhou Head Ski Head...

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STRA: Case Write-Up Muzi Zhou Head Ski Head is a good example of a famous ski company trying to diversify – and failing. It was bought by AMF in 1971 after losing $1M, primarily because of outsized S&GA. We will look at why it was initially successful and why we could have predicted it would lose control in adding new businesses. Check out how many world class U.S. skiers (e.g., Lindsey Vonn) ski on Heads today. The product endures but management does not.
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  • Winter '15
  • Lindsey Vonn, Bode Miller, Head Ski, Skis Rossignol

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