111.docx - Unit Guide MKF3121 Marketing planning and implementation Semester 2 2018 Handbook link

111.docx - Unit Guide MKF3121 Marketing planning and...

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Unit Guide MKF3121 Marketing planning and implementation Semester 2, 2018 Handbook link: The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 17 Jul 2018 Table of contents Table of contents 1 MKF3121 Marketing planning and implementation - Semester 2 (S2-01) - 2018
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Unit handbook information 4 Synopsis 4 Mode of delivery 4 Workload requirements 4 Additional workload requirements 4 Unit relationships 4 Prerequisites 4 Prohibitions 4 Co-requisites 5 Chief Examiner 5 Unit Coordinator(s) 5 Tutor(s) 5 Academic overview 5 Unit learning outcomes 5 Teaching approach 5 Recording of lectures 6 Unit schedule 7 Assessment summary 8 Second marking 8 Return of final marks 8 Exam viewing 9 Assessment criteria 9 Assessment requirements 9 Hurdle requirement 9 Assessment tasks 9 Examination(s) 13 Referencing requirements 14 2 MKF3121 Marketing planning and implementation - Semester 2 (S2-01) - 2018
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Feedback 14 Learning resources 15 Required resources 15 Technological requirements 15 Q Manual 16 Recommended resources 16 Examination material or equipment 16 Other information 17 Policies 17 Student Academic Integrity Policy 17 Special Consideration 17 Graduate Attributes Policy 17 Student Charter 17 Student Services 17 Monash University Library 17 Disability Support Services 18 3 MKF3121 Marketing planning and implementation - Semester 2 (S2-01) - 2018
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Unit handbook information Synopsis The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning /marketing. Mode of delivery Caulfield (On-campus) Workload requirements Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement. Additional workload requirements Four hours class contact per week or equivalent. Split between online lessons, a number of 1.5 hr seminars and a 2 hr workshop (including group work) over 12 weeks, commencing in Week 1. In addition to the class contact, you should plan to spend an additional 96 hours during the semester in study for this unit. This includes time spent in a group preparing for and completing assessment tasks, and individual time spent in general study, revision, and preparation for tests and the final exam (viva voce).
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