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Unit GuideMKF3121Marketing planning and implementation Semester 2, 2018 Handbook link: The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time.Last updated: 17 Jul 2018Table of contentsTable of contents1MKF3121 Marketing planning and implementation - Semester 2 (S2-01) - 2018
Unit handbook informationSynopsisThe development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning /marketing.Mode of deliveryCaulfield (On-campus)Workload requirementsMinimum total expected workload to achieve the learning outcomes for this unit is 144hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hoursof scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.Additional workload requirementsFour hours class contact per week or equivalent. Split between online lessons, a number of 1.5 hr seminars and a 2 hr workshop (including group work) over 12 weeks, commencing in Week 1. In addition to the class contact, you should plan to spend an additional 96 hours during the semester in study for this unit. This includes time spent in a group preparing for and completing assessment tasks, and individual time spent in general study, revision, and preparation for tests and the final exam (viva voce).