marketing2.pdf - Family Name MARIA ALEJANDRA Given Name...

This preview shows page 1 - 3 out of 7 pages.

Family Name : MARIA ALEJANDRA Given Name: OROZCO CARDOSO Student ID : Course: S40053825 MARKETING AND COMMUNICATION Subject : Trainer’s name : MARKETING ACTIVITIES 2 Lucy Panda Declaration : I certify that this assignment is entirely my own work. I have provided full referencing to the work of others. The material in this paper has not been submitted before. ASSESSMENT 1 Written Assessment Implement Marketing Strategies & Tactics Scenario You are the Marketing Manager in charge of the “Fijian Escapes” promotional campaign created by your company Travel scene. The company is doing a tie-up with a lot of other companies, which can be identified in the advertisement above. This marketing plan aims to target families & encouraging them to take an “All inclusive” vacat ion on very affordable rates to Fiji. The company is about to release this advertisement in the leading newspapers across Australia. You are given the task to plan & implement this marketing strategy across Australia & Fiji. You can make certain reasonable assumptions if you want, however discuss them with your trainer /assessor, first. Task 1: Dealing with stakeholders These stakeholders could be Internal as well as External, marketing or non-marketing You have to identify & list all the concerned stakeholders involved in this plan. (You may imagine a few. However, hints regarding who these stakeholders could be can be derived from the ad copy above).
Image of page 1

Subscribe to view the full document.

Also mention the way in which each of the stakeholders in this marketing plan is affected if the plan goes well or badly. (20 marks)
Image of page 2
Image of page 3

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern