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Family Name : MARIA ALEJANDRA Given Name: OROZCO CARDOSO Student ID : Course: S40053825 MARKETING AND COMMUNICATION Subject : Trainer’s name : MARKETING ACTIVITIES 2 Lucy Panda Declaration : I certify that this assignment is entirely my own work. I have provided full referencing to the work of others. The material in this paper has not been submitted before.
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ASSESSMENT 2 Part A Written Assessment Making a marketing expense budget Shrub Master Corporation is a growing company, based out of Wollongong NSW, Australia. Shrub Master Equipment’s specializes in the manufacturing of a variety of farm & grassland mowing equipment. The growth in the past 8 years has been quite significant because of the high quality & low maintenance equipment. The sales targets for the financial year 2010-2011 have been far exceeded. Shrub Master is now introducing a new range of cordless, silent, electric power-driven lawn mowers both for the large & small households. This is a new field which Shrub Master Equipment is venturing into. The CEO Robin William wants no expense spared for the marketing campaign, however he also wants an effective campaign wherein each dollar spent gets maximum mileage. You are the marketing manager of Shrub Master Equipment & have been given the task of making a marketing expense budget. The marketing campaign will be spread over 6 months wherein a budgetary review will be done after a 3-month period. In Part B you are required to monitor the budget after the marketing activities have been implemented & make any necessary changes & corrective action.
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