Assessment 2 Marketing Project 1.pdf

Assessment 2 Marketing Project 1.pdf - Assessment 1 Part A...

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Assessment 1 Part A Written or Oral Questions 1. Why is project scope important? It is so important to scope a project because Part of being a successful project manager means understanding exactly what is needed to achieve the objectives in a project and mapping out how to get there. For every project, no matter the size or complexity, it is the responsibility of the project manager to ensure it stays on track the entire time. The simplest way to do so is to define the scope of the project. Scope manag ement ensures a project’s scope is accurately defined and mapped and enables project managers to allocate the proper labor and costs necessary to complete the project. This is primarily concerned with what is and is not part of the scope. The three processes involved in project scope management are: Planning: This includes capturing and defining the work that needs to be done Controlling: This step focuses on scope creep, documenting, tracking and approving/disapproving of changes Closing: This includes an audit of the project deliverables and assessing the outcomes of the original plan Another critical component for scope management involves defining the scope in a statement. Once the processes are understood, a document must be drawn up to delineate the project. The scoping and definition stage is essential for later project success. If the project is unfeasibly defined and scoped, and not properly linked with the organisational goals and objectives of the business, there is a high risk the project will not be successfully completed. The success of every project is measured differently depending on the organisation’s goals and objectives and can be different for varying members within the one organisation. 2. Why do you need to define project stakeholders? Managing the expectations of clients and stakeholders can be one of the most difficult tasks a project manager can face. With a distinct scope, it helps everyone to stay on the same page throughout the life cycle of the project. A well-defined scope can help to avoid common problems like: Requirements that constantly change Requirements that need a rethink mid-project The outcome not being what the client expected The budget overrunning The project is way behind schedule Effective scope management can help to avoid some of these issues by clearly defining and communicating the scope to all parties involved in the project. Project scope helps to distinguish what is and is not involved in the project and controls what is allowed or
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removed as it is executed. Scope management establishes control factors, that can be used to address elements that result in changes during the lifecycle of the project.
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Christopher Reinemann
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