Marketing Mix 1.pdf - Assessment 1 – Written Assessment...

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Assessment 1 Written Assessment Marketing Mix Report Task Description This is an individual task and must reflect your own work. Do not choose the same example as any of your class mates. Choose a product or service you know well. Assessment 1 requires you to develop a report on the Marketing Mix of an organisation or product or service of your choice. Identify a product or service you know well from your workplace, or an enterprise of interest to you. It may be your own product, a product from a business where you work, or a product of another company. Important Note You must include a current advertisement, or brochure of the product which gives an indication of some or all elements of the marketing mix. Use this as a guide to help illustrate your report. You might source this from a magazine, a direct mail brochure, download from a website, or obtain from a retail outlet. Prepare a detailed written report containing a description of the activities undertaken to establish the marketing mix for your product or service, including information on the following: 1. PRODUCT What is your product or service? Provide a full description. Provide details on as many aspects of the product as possible. Consider if any of the following points are applicable. Describe any unique points about the product: Brand name ( Apple ) Iphone X Features 5.8" OLED display Faster A11 Bionic processor Glass body Edge-to-edge display Facial Recognition
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No Home buttons Wireless inductive charging Animoji Benefits The iPhone X’ s camera has a dual-lens 12-megapixel rear camera with dual optical image stabilization, consisting up of a wide-angle f/1.8 aperture lens and a telephoto f/2.4 aperture lens. The 7-megapixel front camera supports Portrait mode and has auto image stabiliza tion and exposure control. Apple’s new image signal processor provides advanced pixel processing and a new color filter, and both cameras use the new Natural Lighting effect introduced on the iPhone 8 and ARKit augmented reality features. Finally, video has also been improved with 4K resolution movies at 60fps and slow-motion video at 240fps. DxOMark a website focused on assessing image quality for mobile phones, lenses, and camera sensors recently evaluated the iPhone X. The site released its results, which indicate the device received an overall score of 97 out of 100. In comparison to the iPhone 8 Plus, DxOMark specifically pointed out the iPhone X’s improved telephoto lens led to higher results in Zoom, Exposure, Noise, Texture, and Artifacts. The most durable glass ever in a smartphone, front and back. Surgical-grade stainless steel. Wireless charging. Water and dust resistance. Styles/options/variety/sizes
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Quality Great screen Premium, strong design TrueDepth camera is powerful
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Packaging Earlier today, Gaskin shared a pair of images that show numerous iPhone X boxes “getting ready to ship.” While these images should be taken with a grain of salt, the box design does ma tch up with what is showcased on Apple’s website.
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  • Two '17
  • ALEX LOFTS
  • apple retail store

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