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Unformatted text preview: 1 Memory Chapter 7 (Part 1) Memory l Memory is a general term for the storage, retention and recall of events, information and procedures. l Memory effectiveness can be influenced by several factors n Similarity of information in memory n Characteristics of information n Method of testing n Passage of time Ebbinghaus Pioneering Studies of Memory l Hermann Ebbinghaus studied his own ability to memorize new material l We now know that similarity among pieces of information in memory can reduce memory effectiveness. n This phenomenon is known as interference . 2 Proactive & Retroactive Interference Factors that Affect Memory l Distinctiveness n The tendency to remember unusual items better than more common items is called the von Restorff effect. l Meaningfulness n Another feature of Ebbinghaus work is that he memorized nonsense syllables. n It is clear from more recent studies of memory that meaningful materials are easier to remember....
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- Spring '08