co_BU8542.pdf - BU8542 Social Marketing Making the World a Better Place Course Description and Scope Social marketing is the use of business marketing

co_BU8542.pdf - BU8542 Social Marketing Making the World a...

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Page 1 Distributed by Nanyang Business School, Nanyang Technological University. All Rights Reserved. BU8542 Social Marketing: Making the World a Better Place _________________________________________________________________________ Course Description and Scope Social marketing is the use of business marketing concepts and techniques to change behaviour for the betterment of society. It has made significant contributions to the reduction and eradication of a host of social problems including poverty, environmental damage, human trafficking, prostitution, substance abuse and drink driving, just to name a few. It is of particular relevance to Singapore or any country that is experiencing social challenges in the quest for sustainable growth. For a partial list of social problems, please see page 6. This course is designed for students concerned about social issues and problems and passionate about making a difference. It exposes students to a myriad of social problems plaguing countries and acquaints them with the marketing concepts, tools and strategies to address them. Through a blend of seminars, online/class
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