Discuss one or several of the following questions: What implications can be drawn for the launch of a microbrewery service?Evaluate the proposed new draft beer products (business running case, attachment 1) and discussimportant factors to be considered in the process of selection of the successful combination ofexisting (offered by other breweries) and the new (in-house made) products.At what price should the new products be sold? Why?Evaluate the placement alternatives (in-house and through local wholesalers), including the salesneeded to break even for the new microbrewery.What distribution strategy do you recommend for the new microbrewery unit?Design a promotion strategy for the new draft beers. Include how the restaurant owner shouldadvertise and what message she/he should convey.In preparation for your Assignment 3, explain your initial plan for selection and application ofdecision support tools and methods.W7Distribution strategies can help people make products that better meet the needs of customers inthe target market. Generally, there are two possible distribution models which is direct or indirectdistribution. Considering the customer types, competition and other related factors, the new business unit issupposed to select proper sales channels and distribution plans. These should be firstly based onthe target market. That is to say, if choosing the indirect distribution strategy, the owner need toconsider the preference of current customers and potential customers of other beer wholesalers.For example, if the restaurant is located near a student stadium, the owner will prefer brewingcraft beer that is to the very taste of many young sports fans. For the reason that the new brewerybeer is popular among different types of customers, so our owner can spend more time on otherconsiderations such as budget and potential income from other distributors. Besides, distributingdraught beer through licensed beer wholesalers is also very profitable for the new microbreweryunit and it will be a good way to promote such great product to larger market. The indirect
You've reached the end of your free preview.
Want to read the whole page?
- Spring '09
- Brewing, Brewery, Microbrewery, Keg, Cask ale, draught beer